Opinion poll Surveys
Opinion poll surveys are the types of surveys involving the determination of the public's opinion on certain issues. Opinion poll surveys are usually administered to discover the public's opinion about different political matters such as congressional bills, senatorial elections, or presidential ratings.
The Advantages of Opinion Poll Surveys
Opinion poll surveys are representations of what the general public thinks or feels about certain issues. The data collected from opinion poll surveys have a strong influence on the views of other people. If opinion poll surveys reveal that candidate A is stronger than candidate B, then there is a huge possibility that more people are going to vote for candidate A.
The Disadvantages of Opinion Poll Surveys
A disadvantage of opinion poll surveys is the public's tendency to go bias. In opinion poll surveys, a huge number of respondents have the tendency to support the "leading option" indicated by the researchers. For example, a respondent is asked about who is more likely to win an election. If the researcher reveals which candidate is currently leading in the opinion poll surveys, there is a bigger chance that the respondent will choose the "leading option" as the likely winner. Other disadvantages of opinion poll surveys include vulnerability to sampling error and selection bias.
The Model Types of Opinion Poll Surveys
There are two different ways of administrating opinion poll surveys: via telecommunication lines or via person-to-person contact. Some researchers administer opinion poll surveys via the Internet. Respondents can just visit the websites where the opinion poll surveys are posted and they can pick out what they like best among the given options. Other researchers still practise the traditional person-to-person contact wherein they personally ask for the respondent's opinion on the matter.